This brand strategy and design for ARLUNA, a boutique hotel in Joshua Tree, weaves the high desert's serene beauty into a retreat where modern luxury meets the timeless rhythms of nature. Nestled among the Joshua Trees, this sanctuary invites guests to disconnect from urban clamor and reconnect with the quiet grandeur of the earth and sky. The hotel’s design captures the desert's austere elegance, aligning it with ancient celestial patterns, creating a space where guests are not just accommodated but awakened. As night falls, the vast desert sky encourages introspection, offering a transformative escape that rejuvenates the body, mind, and soul, embodying the true spirit of ARLUNA.
ARLUNA: DESERT HOTEL & RESORT
Brand Strategy and Design
Capstone Project2024
