I developed a comprehensive campaign for Athletic Brewing Company, focusing on the "Athletic Mystics," a design target blending physical fitness with spiritual and mental well-being. By analyzing market trends and interviewing health-conscious, alcohol-abstaining Los Angeles residents, I crafted a campaign emphasizing holistic well-being, authenticity, and community connection, ensuring strong brand identity and resonance with our audience.

ATHLETIC BREWING COMPANY

Campaign Strategy
Design Target
2024