As Art Director for US Food's ChefStore's organic social media, I shaped a visual narrative that resonated with restaurant owners and chefs. Each post was crafted to showcase the store's premium offerings and to inspire culinary innovation. Through a blend of striking visuals and strategic content, we built a vibrant online community, celebrating the art of cooking and the importance of quality ingredients in professional kitchens. Our approach engaged and connected with our audience, turning everyday ingredients into sources of inspiration for their culinary creations.
US FOOD CHEFSTORE
Art DirectorMotion and Design
2022